"Beat the Heat! Keeping Buyers Energized When It's Crazy Hot Out" by Michael Catarevas, RISMedia · July 21, 2026
Published in full with permission. Read the original at rismedia.com.
I'm thrilled to have been quoted in a recent RISMedia article! The piece, "Beat the Heat! Keeping Buyers Energized When It's Crazy Hot Out" by Michael Catarevas, explores how real estate agents are helping buyers stay motivated during extreme summer heat.
Here's what I shared with RISMedia:
"A comfortable home helps sell an emotional decision."
Lisa Harris, Associate at REMAX Center in Braselton, Georgia
"Right now, it feels like it's 109 in 'Hotlanta,' so no amount of cookies and bottled waters can help cool off buyers. The extreme temps may not stop them, but it certainly affects their patterns. For instance, they will often reduce the number of homes to see and even spend less time at each showing. I always tell my sellers that there has to be a great reason why they're out in the extremely hot weather, so they must be motivated, and we love motivated buyers."
Lisa Harris
"When it's sweltering, buyers are definitely more interested in investigating air conditioning efficiency, age of systems, maintenance records, utilities records, upgrades and more. I always try to have sellers prepare this beforehand so we stand out above our competitors."
Lisa Harris
This is exactly why preparation matters. When you're selling your home in Northeast Georgia's summer heat, having your HVAC documentation ready, your home cooled and comfortable, and your property standing out from the competition can make all the difference.
Thinking about selling your home? Let's talk about how to prepare your property for maximum ROI in any market condition. I'll make sure your home is ready to impress, even when it's 109 in Hotlanta.
This article was originally published by RISMedia on July 21, 2026. Read the full article at rismedia.com.
Reproduced with permission. All rights reserved © 2026 RISMedia.
Have questions about selling your home in this heat? Reach out to Lisa anytime.
