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Aerial view of Chateau Elan Winery with vineyards and chateau in Braselton Georgia
Wine & Winery · · 8 min read

The Chateau Elan Winery Experience

Last Updated: July 2026

The Chateau Elan Winery is more than a place that makes award-winning wines. It is the heart of the community, the architectural anchor of the resort, and one of the things that makes living here genuinely distinct from any other golf course community in the Southeast. Whether you are a wine enthusiast, a casual sipper, or someone who simply enjoys beautiful spaces with good company, the winery offers an experience that belongs in your regular rotation.

As a Chateau Elan resident and your local real estate specialist, I have spent countless afternoons on the winery grounds, hosting clients, celebrating closings, and enjoying the simple pleasure of walking from home to a world-class tasting room. Here is everything you need to know about the winery experience, from its fascinating history to the wine club to the best way to taste your way through the portfolio.

A Winery Born of Vision

Chateau Elan was established in 1981 by Donald and Nancy Panoz, and it holds the distinction of being the first winery in Georgia after Prohibition. Don Panoz, who had previously founded Elan Corporation (the biotechnology company credited with inventing the nicotine patch), was spending time at the company's research center in Gainesville when he and Nancy sampled locally produced muscadine wine made from Georgia's official state grape. The experience sparked something. They became convinced that classic European vinifera grapes could thrive in North Georgia's climate, despite widespread skepticism from locals who believed the region could only support native muscadine varieties.

The Panoz family persisted, and the estate they built is modeled on a 16th-century French chateau in the Loire Valley. Today, the winery spans the broader 3,500-acre resort and is one of the most awarded wineries on the Southeast Coast. Winemaker Simone Bergese later joined the team, helping transform the approach to grape growing in the region and elevating the quality of every bottle that bears the Chateau Elan label.

The Portfolio: From Muscadine to Gold Medal Blends

The winery produces wines from both native muscadine grapes and European vinifera varieties, offering reds, whites, rose, and sparkling wines. Their premium Fingerprint Collection represents the pinnacle of their craft. Here is a look at some of the standout bottles in the current lineup:

Mameli 20

Red Blend

A Gold Medal winner at 91 points. A blend of 38% Nebbiolo, 32% Montepulciano, and 30% Barbera. Bold, structured, and cellar-worthy.

Malbec 21

Red

A classic Argentine varietal grown in Georgia soil. Rich dark fruit notes with a velvety finish.

Port Reserve

Fortified

A three-variety blend from Georgia and California, fortified in 2022 with aromas of cherry, plum, tobacco, and subtle spice.

Appily Elan

White / Cider Blend

Chateau Elan's first-ever cider-inspired wine. A co-fermented union of Blue Ridge apple juice and Moscato grape juice. Gold Medal, 92 points at the 2026 Sunset International Wine Competition.

Muscadine

White

Georgia's official state grape. Sweet, refreshing, and perfectly suited to the Southern palate. A nod to the winery's roots.

The full portfolio is available for tasting in the Bordeaux Tasting Room and for purchase online through the resort's wine shop and Vinoshipper. Many residents keep a mixed case on hand for hosting.

Ways to Taste

Three ways to experience the winery.

Chateau Wine Tasting

A self-paced tasting featuring seven curated pours from the full portfolio, including sparkling favorites, crisp whites, bold reds, artful blends, and select limited-release vintages from the Fingerprint Collection. Each pour is 1.5 ounces. Plan for 45 minutes to 1.5 hours.

Tour & Tasting

A guided tour of the production facility where you will see the massive stainless steel tanks, oak aging barrels, and bottling line. Paired with a guided wine tasting that walks you through the winemaking process from vine to glass. Approximately 1.5 to 2 hours.

Wine Bungalows

Seasonal glamping-style private tents set on the vineyard grounds. Each bungalow is furnished and stocked with your chosen bottles and snacks for a private tasting experience surrounded by the vines.

Insider tip from Lisa: The self-paced Chateau Wine Tasting is my go-to recommendation for visitors and new residents. It allows you to go at your own pace, revisit favorites, and spend as much time as you like learning about each wine from the knowledgeable tasting room staff. Weekday afternoons are the quietest and most relaxed time to visit.

Wine tasting experience at Chateau Elan Winery with stemmed glasses at a wooden bar in a stone cellar setting
Membership

The Wine Club Experience

The Chateau Elan Wine Club is one of those benefits that residents often discover after moving in and wonder why they did not join sooner. Members receive regular shipments of carefully selected wines, access to exclusive tasting events, discounts on wine purchases, and invitations to members-only winemaker dinners and release parties.

For residents of Chateau Elan, the wine club adds another layer to the lifestyle. You can pick up your shipment at the tasting room, attend a release party with neighbors, and build a cellar with wines that come from the estate you call home. It is the kind of perk that makes everyday living feel like a staycation.

Membership details and pricing are available through the resort's website or by visiting the tasting room in person. I recommend stopping by for a tasting first to discover which wines suit your palate before committing to a club tier.

Event Spaces and Private Tastings

The winery offers several distinctive event spaces available for private gatherings. The Bordeaux Tasting Room provides an intimate setting for small group tastings. The Culinary Studio hosts hands-on cooking classes paired with wine. The Velvet Room, Cask Room, and Pavilion each offer a unique atmosphere for private events ranging from birthday celebrations to corporate retreats.

For residents, these spaces are available for booking to host out-of-town guests, family celebrations, or neighborhood gatherings. I have used the Bordeaux Tasting Room for client appreciation events, and the setting never fails to impress. From tee times to closing times, the winery is woven into the fabric of life here.

Life's too short for ordinary homes, and the same principle applies to the wine you drink. The Chateau Elan Winery makes extraordinary experiences an everyday possibility.

Ready to make Chateau Elan your home?

Whether you are drawn by the winery, the golf courses, or the unmatched lifestyle, Lisa Harris can help you find the perfect home in this extraordinary community.

Lisa Harris, REMAX Center luxury real estate agent in Chateau Elan Braselton Georgia
Written by

Lisa Harris

Real Estate Agent, REMAX Center, Braselton GA, Chateau Elan Resident, 19 Years Experience

Contact Lisa: 404-307-9898 · LHarris@remax.net

Ready to explore homes in Chateau Elan or schedule a community tour? Lisa offers personalized guidance for buyers, sellers, and anyone curious about life in this extraordinary community. Call, email, or stop by the REMAX Center at 1225A Tuscany Drive, Braselton, GA 30517.